Why can the Oris logo on a crown be upside down? 28 July 2023 13:11 Updated The threads of the tube and the crown start in different positions, so the logo position on a crown or case back becomes random. Related articles Why is it that in most cases when you apply an anti-reflective coating to a sapphire crystal, it’s only on the inside? Which bronze alloy do you use? What is PVD? What is DLC?